Pre Production - Schedule

Pre Production - Schedule

Created by Fateh Khaled

Pre Production Scedule Media by Fateh Khaled

Pre Production - Shot List

Pre Production - Shot List

Created by Jeremy Cannock

(click to enlarge)

Pre Production - Animatic of Storyboard

Animatic of Storyboard
Created by Harry Denn

Pre Production - Prop and Costume List

Prop and Costume List
Created by Harry Denn

Response from Record Label

Response from Record Label

In order to fully gain permission to use the song 'Pompeii' by 'Bastille' I sent an email as well as a letter to both 'Bastille' (managing team) and their record label 'Virgin Records' in a hope to use the song for our music video. Despite not receiving a reply for almost a month it has become apparent that they receive a significant amount of messages which can take up to several months to get a reply meaning that they may have not seen this reply yet. However, after doing some research I have found out that it is acceptable to use the song in my music video as long as I following specific guidelines; these guidelines are that if I was to reuse their song it would only be for entertainment purposes only thus meaning that it would be non-profit and that I shouldn't upload it to gain additional revenue from the song as this will be classified as 'stealing' from the artist and the record label itself. Below is an image of the record label logo and an image of 'Bastille'. 














Additionally I must display a copyright disclaimer in the video description to ensure that it is for entertainment purposes only. The message I will display in the video is as follows; "under the Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use". Below is an image of the letter that was originally sent. 

Original letter sent - click to enlarge

Pre Production: Final treatment

Treatment

Working title: BΔSTILLE – If you close your eyes

Genre: Music video (pop)

Duration: Approximately 3 minutes

Target audience:  14-21 (both males and females)

Outline: The start of our video will consist of a short piece of narrative showing a young couple engaging in an argument, as a result of the argument the man walks out. He takes his phone out his pocket and puts his earphones in (this is when the music commences). Here the artist will be singing in the background as he makes appearances consistently throughout the song.

After the shots of the man walking away looking depressed (close up), the camera cuts back to the woman walking into her room whilst crying she then wipes the tears away and increases the volume on her radio (the volume of the song is maximised), this suggests that the couple still have feelings for each other despite the fact that he is out of proximity. She then dramatically lies down on the bed (which will be constructed via a birds eye shot).

 Shortly afterwards, the artists will be seen singing the lyrics in the park, whilst the man (boyfriend) sits on a bench and pulls out his phone out of his coat pocket,  he sits and stares at it; he then accidentally drops his phone pulling his earphones (this is where the music pauses). He then looks at his phone which shows an image of his girlfriend at a coffee shop. We then add a transition which goes from the still image to the moving frame of his girlfriend at home.

(From previous shot) it cuts to the woman, in the coffee shop; shows them laughing whilst having a good time. The waiter (who is the singer) serves them so we will see the artist singing the lyrics in the coffee shop. Whilst leaving the coffee shop an extreme longshot is shown whilst the boyfriend and the girlfriend walk into the distance.

This correlates to the man walking in the same location however it fades so it shows him solely on his own. Whilst walking along he notices a couple having a good time (girl is laughing) – correlating with his relationship. The artist is seen singing to the lyrics again. He then shortly receives a text message from his girlfriend, the text message will be displayed on screen as an animated bubble to give the audience information as to what the text said without directly showing the phone.

He continues walking to the house and opens the front door, approaches his girlfriend they embrace. The video then fades to white. The camera then turns shoots out of a window showing another man aggressively walks out (almost recreating the previous scene of the boyfriend and girlfriend shown at the start.

My contribution to the treatment:

Although the treatment was a group contribution, I believe that as an individual I put through some good ideas to make a good final treatment. The ideas that I put through were the target audience and who it would be for (after studying psychographic and demographic trends in alternative rock/pop bands). 

One of my key ideas in which i contributed was the idea of the text message and how it was to be displayed as an 'on-screen' bubble, i believe that this is a smart and clean idea because it means that the audience can get an understanding of what the message says which ultimately will give us a verdict and an update on the relationship without directly looking at the phone. This will also be helpful whilst filming, for example if we film the phone then lighting can be an issue because if we focus on the phone the backdrop will become dark and if we focus on the backdrop then the phone will become out of focus and dark.

As well as this I contributed the idea at the end where we see another couple engaging in an argument/dispute which correlates to the main relationship in the music video, the reason why I wanted to do this is because life is a repetitive circle with unforeseen circumstances; many things in life will happen which we do not necessarily want to happened and this video represents that.

I also contributed the idea of having a performance based segement in the video in a studio with a black background as this sets the mood for the production and the audience can solely focus on the singer as the audience can almost 'feel' the performer. 

My music videos institution

Research into Music Institutions

I have chosen Warner Music Group (WMG) as my music institution for my final media product, below is a slideshare giving a brief explanation about the music institution and why I particularly chose it:

As you can conclude after viewing the slideshare powerpoint that Warner Music Group (WMG) will be very beneficial to my band for having them as a video institution. They have worked with many artists thus have a significant amount of experience, they also have a diverse range of artists meaning that it gives equal opportunities for different artists to strive for the top of the charts.

 In terms of marketing, I believe WMG will do a fantastic job in the sense that the marketing teams are strong relationship builders and specialists within their field; as they interact with many areas of the business; such as production, sales, creative, press, promotions and digital divisions, as well as the artists (in this case my band) and management to create exciting and engaging campaigns.

Research into Music Institutions

Research into Music Institutions

What are music video institutions?

Music video institutions are particular types of companies that enable a specific artist (ie a singer or a band) to produce a music video as well as fund the music video. Music videos are huge and can help us interpret a specific artist through the visual imagery which is constructed through it. Below I will be discussing some of the biggest music video institutions which which is embedded via slideshare. The 'BIG Three' music video institutions are; Universal Music Group (UMG), Sony Music Entertainment, and Warner Music Group. 

Essential Tips/Must Do’s (Production)

Essential Tips/Must Do's (Production)

 

How a Music Video Is Made

How a music video is made

 Below is a document explaining how a music video is made, I have embedded it via Scribd.