Research into Music Institutions
I have chosen Warner Music Group (WMG) as my music institution for my final media product, below is a slideshare giving a brief explanation about the music institution and why I particularly chose it:
As you can conclude after viewing the slideshare powerpoint that Warner Music Group (WMG) will be very beneficial to my band for having them as a video institution. They have worked with many artists thus have a significant amount of experience, they also have a diverse range of artists meaning that it gives equal opportunities for different artists to strive for the top of the charts.
In terms of marketing, I believe WMG will do a fantastic job in the sense that the marketing teams are strong relationship builders and specialists within their field; as they interact with many areas of the business; such as production, sales, creative, press, promotions and digital divisions, as well as the artists (in this case my band) and management to create exciting and engaging campaigns.
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