Second draft of music video and feedback
Second draft of music video:
In order to get feedback on my music video I ran a Q&A/focus group session whereby i conducted an interview and asked several questions to the participants, posted above is the second draft of our music video and posted below is the focus group video. I think conducting this focus group further helped me understand what was wrong with the music video in terms of editing and what was good. In my opinion constructive criticism is key in any piece of work and that there is always room to improve.
In terms of overall opinion, the first participant said "It was a good storyline as it is a narrative based music video, some of the shots were very clever as well for example when the camera goes into Jeremy (main actor) and then goes out the other way" - this suggests that the concept behind the video is good and that we used some clever shots in the music video which kept the audience interested.
However, the first participant went on to say "some of the shots were maybe a bit too long and too keep other peoples interests you might want to cut more bits up, because the song is fast paced with the drums but the clips don't match it" to which the others agreed - this suggests that some of the shots that we used in our media product our a bit too long and we need to rectify this when submitting our final construction.
The second participant "I really like the storyline, it's almost cliche in a way but it actually works very well... the opening scenes aren't too dark and the lighting was very good the whole way through" - this again suggests that our synopsis behind the music video is good and the video itself is well lit and constructed well. However, he went on to say "some of the cuts do last too long so maybe change the location and add more cuts" - therefore we need to change our location and again cut more clips which is becoming a common feedback so we know where we have made an error.
The third participant said 'I really like the effects that were used, for example when Jeremy (main actor) was seen walking in the village with his girlfriend but then you see her disappear and you see Jeremy on his own... it sorts of makes you feel sympathetic for him" this suggests that again our editing techniques are used well. However, she said "at the beginning extend the duration of the title of the song so it is easier to read" - so this is a simple but effective piece of feedback, I am going to extend the duration of the song name so that the audience can read the song title in enough time.
The fourth and final participant said that "I really like the variety of shots that were used and also the location you used worked very well...however I agree with the rest in the sense that some of the shots were too long especially when Jeremy was seen wearing his coat; you can maybe cut that down" - so from this specific feedback I know exactly what to cut down such as the beginning narrative where Jeremy puts his coat on; this relates back to our skype interview with Ryan Mackfall he said "you can cut out the uninteresting bits... for example you don't need to see someone walk out of a door unless it's necessary" therefore we can reduce the duration of certain clips that were used in this process.
To finish the interview off, I asked one other question that was on my mind; i asked "When Jeremy receives a text from his girlfriend do you have enough time to read it" in which the participants responded with "Yes" so the timing of the text message was not an issue which I thought it would be. They also suggested that "you could maybe have a reply from the text, to engage more with the audience". In conclusion, the feedback that was given in the second draft stage was essential and I hope to make alterations according to this feedback.
The questions that I asked in the video were:
However, the first participant went on to say "some of the shots were maybe a bit too long and too keep other peoples interests you might want to cut more bits up, because the song is fast paced with the drums but the clips don't match it" to which the others agreed - this suggests that some of the shots that we used in our media product our a bit too long and we need to rectify this when submitting our final construction.
The second participant "I really like the storyline, it's almost cliche in a way but it actually works very well... the opening scenes aren't too dark and the lighting was very good the whole way through" - this again suggests that our synopsis behind the music video is good and the video itself is well lit and constructed well. However, he went on to say "some of the cuts do last too long so maybe change the location and add more cuts" - therefore we need to change our location and again cut more clips which is becoming a common feedback so we know where we have made an error.
The third participant said 'I really like the effects that were used, for example when Jeremy (main actor) was seen walking in the village with his girlfriend but then you see her disappear and you see Jeremy on his own... it sorts of makes you feel sympathetic for him" this suggests that again our editing techniques are used well. However, she said "at the beginning extend the duration of the title of the song so it is easier to read" - so this is a simple but effective piece of feedback, I am going to extend the duration of the song name so that the audience can read the song title in enough time.
The fourth and final participant said that "I really like the variety of shots that were used and also the location you used worked very well...however I agree with the rest in the sense that some of the shots were too long especially when Jeremy was seen wearing his coat; you can maybe cut that down" - so from this specific feedback I know exactly what to cut down such as the beginning narrative where Jeremy puts his coat on; this relates back to our skype interview with Ryan Mackfall he said "you can cut out the uninteresting bits... for example you don't need to see someone walk out of a door unless it's necessary" therefore we can reduce the duration of certain clips that were used in this process.
To finish the interview off, I asked one other question that was on my mind; i asked "When Jeremy receives a text from his girlfriend do you have enough time to read it" in which the participants responded with "Yes" so the timing of the text message was not an issue which I thought it would be. They also suggested that "you could maybe have a reply from the text, to engage more with the audience". In conclusion, the feedback that was given in the second draft stage was essential and I hope to make alterations according to this feedback.
The questions that I asked in the video were:
what did you like about our music video
what did you not like about our music video
what was your opinion on the narrative piece at the beginning
what the storyline behind the narrative clear to you and well constructed?
do you have any additional feedback on the music video?
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