Ancillary Task - Magazine Poster (AUDIT)
Below is the marking criteria of the magazine poster ancillary task, next to each criteria I have outlined what I have done in order to make the final product at a high standard.
Below is the marking criteria of the magazine poster ancillary task, next to each criteria I have outlined what I have done in order to make the final product at a high standard.
1. Awareness of conventions of layout and page design.
When designing my magazine poster I wanted it to be conventional; by this I mean sticking to a specific colour scheme, consistent use of text across all my media products, images of the artists and the correct choice of grammar. I done my best to stick to the conventions and was aware of my layout and page design; in order to do this I first sketched my magazine poster. Doing this gave me a clear idea of how I wanted my poster to look like. During the skype interview with designer Ian Haughton (Handsome designs); he stated that you must not jump onto the computer straight away, you must think about how you can communicate your ideas first. Therefore the conventions of the layout and the page design was carefully considered by myself by planning the ideas first and then going onto photoshop and creating the final product.
When designing my magazine poster I wanted it to be conventional; by this I mean sticking to a specific colour scheme, consistent use of text across all my media products, images of the artists and the correct choice of grammar. I done my best to stick to the conventions and was aware of my layout and page design; in order to do this I first sketched my magazine poster. Doing this gave me a clear idea of how I wanted my poster to look like. During the skype interview with designer Ian Haughton (Handsome designs); he stated that you must not jump onto the computer straight away, you must think about how you can communicate your ideas first. Therefore the conventions of the layout and the page design was carefully considered by myself by planning the ideas first and then going onto photoshop and creating the final product.
2. Use of a variety of fonts and text size.
I done some research on existing magazine posters to see how effectively fonts were used in posters from different artists but from the same music genre; after analysing the conventions of different magazine posters, I realised that the majority of posters have 2-3 different fonts, the name of the artist is usually the biggest of the font, followed by the name of the band and then followed by the slogan. I met the conventions in the sense that I used a total of 3 fonts in my final design. The reason why I chose 3 fonts and not 4 or 5 or lower is because I did not want to overcomplicate my design or oversimplify it. I also had one main font which is the bands logo, the font I used for the logo was called 'Rakoon' this was consistently seen throughout all of my marketing, for example the digipak consisted of the same font because it was part of my bands branding.
3. Accurate use of language.
The language used in my magazine poster was accurate and was set for the correct demographic and psychographic group; this is because it is targeted for those who are between the ages of 16-24. Therefore we used certain languages that can be easily interpreted by those at that age group for example 'The boys are back with a banger' which is a play on word with our bands name; this type of language is therefore appropriate with our target market. There are also no spelling or grammar issues. In contrary to my digipak, the magazine poster has slightly more language on it and has quotes from famous music institutions such as MTV. Again, in the skype interview with Ian Haughton; he stated that as a designer you must be wary of the type of grammar you use because with different audiences you may need to use a different style of grammar. I personally think the choice of grammar I have used was done well.
4. Appropriate use of ICT.
The software I used in order to create my magazine poster is Photoshop CS6 (I used this for my digipak as well, although I had attempted using Adobe InDesign I felt much more comfortable with Adobe Photoshop). This software can be quite difficult to grasp at first however it is easy to learn and as I have used this software I was familiar with most of its tools; the looks are brilliant and you have hundreds of feature on it. I used photoshop to crop the white background of our original images which makes the poster more smooth and professional, I also manipulated some of the images and colour corrected them.
The software I used in order to create my magazine poster is Photoshop CS6 (I used this for my digipak as well, although I had attempted using Adobe InDesign I felt much more comfortable with Adobe Photoshop). This software can be quite difficult to grasp at first however it is easy to learn and as I have used this software I was familiar with most of its tools; the looks are brilliant and you have hundreds of feature on it. I used photoshop to crop the white background of our original images which makes the poster more smooth and professional, I also manipulated some of the images and colour corrected them.
5. Appropriate integration of illustration and text.
In terms of integrating both illustration and text to my magazine poster; I personally believe that I have done this well and effectively, this is because I have kept a consistent theme (for example the same text and choice of colours which makes all three of my products unite; for example people may associate my magazine poster with my digipak and may further associate this with my music video and my band. I have also illustrated some of my own images in the magazine poster for example the logo 'Bangladesh Bangers' was created by myself on PhotoShop (CS6) and the QR code which was also created by myself.
6. Framing a shot, using a variety of shot distances if appropriate.
As regards to the magazine poster, I believe that I could have used a variety of different images and shot sizes, however I don't think this would have been appropriate because with magazine posters they are conventionally restricted with one photo therefore I couldn't explore the poster with other shot sizes that I took earlier in the photo-shoot. Therefore, I believe that if I added more images to my magazine poster it was have overcomplicated the design and take the audience away from some of the vital information within the poster such as the band name, the album name and the QR code. However, in my opinion the image that I use was effective because the whole band members can be clearly seen in the shot with enough head-room.
As regards to the magazine poster, I believe that I could have used a variety of different images and shot sizes, however I don't think this would have been appropriate because with magazine posters they are conventionally restricted with one photo therefore I couldn't explore the poster with other shot sizes that I took earlier in the photo-shoot. Therefore, I believe that if I added more images to my magazine poster it was have overcomplicated the design and take the audience away from some of the vital information within the poster such as the band name, the album name and the QR code. However, in my opinion the image that I use was effective because the whole band members can be clearly seen in the shot with enough head-room.
7. Shooting material appropriate to task set, selecting mise-en-scene, colour, figure and lighting.
When I was shooting the images for the magazine poster (which were also used in my digipak) the mise-en-scene, lighting and colour were all carefully thought about before actually producing the final poster. This is because our band kept to a specific theme which we all decided prior to the photoshoot, for example we wanted to wear suits to give our band members a smart, sleek and sophisticated look. We also had professional lighting (three point lighting to eradicate shadows) and white backgrounds sheets whilst taking our photo-shoot so lighting was essential as it gave a glowing effect on our faces which made the overall product more aesthetically pleasing.
8. Manipulating photographs as appropriate, including cropping and resizing.
In terms of my magazine poster; when I was manipulating the photographs on photoshop I had to ensure that I was resizing and cropping the images accordingly making sure they were not 'stretched' and out of proportion. For example, in some instances when images are resized they can be disproportionately resized to what it looked like in the original photo-shoot. However, because I had experience in Photoshop before I ensured that the images were resized accordingly. In terms of cropping the images, I made sure that too much wasn't cropped; this was very important because in the pictures there are four members and cropping too much could mean that one of the band members could have been cropped, furthermore with the magic eraser tool there is a possibility that you can rub out the image itself when cropping the background, I made sure that this wouldn't occur by carefully outlining each band member; although it was time consuming I believe I done this effectively and I am happy with the final outcome.
In the magazine poster I also added QR code which takes people to our official website if you scan it with a smartphone. This QR code was generated by using the QR generator website which meant that i could create my own custom QR code which gives it a personal touch to my poster.
In terms of my magazine poster; when I was manipulating the photographs on photoshop I had to ensure that I was resizing and cropping the images accordingly making sure they were not 'stretched' and out of proportion. For example, in some instances when images are resized they can be disproportionately resized to what it looked like in the original photo-shoot. However, because I had experience in Photoshop before I ensured that the images were resized accordingly. In terms of cropping the images, I made sure that too much wasn't cropped; this was very important because in the pictures there are four members and cropping too much could mean that one of the band members could have been cropped, furthermore with the magic eraser tool there is a possibility that you can rub out the image itself when cropping the background, I made sure that this wouldn't occur by carefully outlining each band member; although it was time consuming I believe I done this effectively and I am happy with the final outcome.
In the magazine poster I also added QR code which takes people to our official website if you scan it with a smartphone. This QR code was generated by using the QR generator website which meant that i could create my own custom QR code which gives it a personal touch to my poster.
No comments:
Post a Comment